Western & Southern
Everyone (at least in the Cincinnati area) knew Western & Southern for their annual tennis tournament (the Western & Southern Open) and Labor Day fireworks show, but no one knew what they actually did otherwise. We set out to change that.
LOOK AHEAD TO LEAVE THE UNKNOWN BEHIND
Right now, uncertainty is having a banner decade, and 2020 just started. (BIG yikes.) Between civil unrest reaching a boiling point, political tensions at an all-time high, and a global pandemic ravaging our country, no one knows what tomorrow may bring. We tapped into this sentiment to show people that although the future may be one big cloud of uncertainty, Western & Southern has the financial planning tools to help you navigate it.
We used the same visual from our TV spot in two of our print ads to promote brand equity and recall/recognition, while our third print ad was tennis-themed due to it running during the Western & Southern Open.
:30 & :15 TV
Our hero :30 was the core of our campaign from which most other assets were built. It was awesome working with NFL alumnus and broadcaster Cris Collinsworth, Western & Southern’s spokesman, to bring our work to life.
SOCIAL - “The Things That Get Us Through”
Unfortunately this project was killed right as we were finishing it, especially since it’s the best part of this campaign. We asked people to tell us about an object that got or gets them through tough times (much like Western & Southern can), and the results, while amazing, were also tear-jerking. See for yourself, but grab the tissues first.
CD: Lee Taylor
AD: David Rish