Planters Nuts

Since 1916, America's favorite anthropomorphic talking peanut has been the face of Planters Nuts. I was tasked with giving said peanut a voice across multiple mediums.

 

MR. PEANUT'S 100TH BIRTHDAY MICROSITE

To celebrate Mr. Peanut's 100th birthday, we created a microsite dedicated to helping people all over the nation join in the festivities. Once users visit MrPeanut100.com, they are greeted by Mr. Peanut (voiced by Bill Hader, who's ironically allergic to peanuts) and encouraged to enter his sweepstakes for the chance to have the peanut man himself show up to their party bearing gifts either in person or virtually via the Periscope app.

(VIRTUAL/LIVE PARTY FOOTAGE COMING SOON.)

This is what it'd look like if Carl Grimes from "The Walking Dead" entered the sweepstakes. Let's hope he gets a shiny new glass eye from Mr. Peanut!

This is what it'd look like if Carl Grimes from "The Walking Dead" entered the sweepstakes. Let's hope he gets a shiny new glass eye from Mr. Peanut!

 

AUDIO E-CARD GENERATOR

To promote the sweepstakes, we created the Planters 100th Birthday Audio E-card Generator (complete with easily shareable audio e-cards, of course). Click the picture to see/hear one of my favorite creations and try it out.

 

SOCIAL

In addition to helping craft a 100th birthday celebration for Mr. Peanut, I also gave him a voice through Facebook and Twitter. Below are some of my favorite posts.

Whenever you can get away with writing a tweet about Deez Nuts running for president, you do it.

CD: Chris Von Ende, Mike Ward

CW: Curt Chapkowski

AD: Albert Song