Since 1916, America's favorite anthropomorphic talking peanut has been the face of Planters Nuts. I was tasked with giving said peanut a voice across multiple mediums.
MR. PEANUT'S 100TH BIRTHDAY MICROSITE
To celebrate Mr. Peanut's 100th birthday, we created a microsite dedicated to helping people all over the nation join in the festivities. Once users visit MrPeanut100.com, they are greeted by Mr. Peanut (voiced by Bill Hader, who's ironically allergic to peanuts) and encouraged to enter his sweepstakes for the chance to have the peanut man himself show up to their party bearing gifts either in person or virtually via the Periscope app.
AUDIO E-CARD GENERATOR
To promote the sweepstakes, we created the Planters 100th Birthday Audio E-card Generator (complete with easily shareable audio e-cards, of course). Patching Bill Hader into the sound studio and working with him to record this was awesome.
In addition to helping craft a 100th birthday celebration for Mr. Peanut, I also gave him a voice through Facebook and Twitter. Below are some of my favorite posts.
Whenever you can get away with writing a tweet about Deez Nuts running for president, you do it.
CD: Chris Von Ende, Mike Ward
CW: Curt Chapkowski
AD: Albert Song