Yieldstreet

As the only copywriter on staff at Yieldstreet (an alternative investments platform), I’ve gotten quite a few cool opportunities to take complicated financial products and investments and humanize them for the masses. See for yourself below. 

Alternative Investing 101 with Kal Penn

Hardly anyone knows what Yieldstreet or alternative investments are, so we hired Harold and Kumar star Kal Penn to drop some knowledge on our audience.

OpenFortune Cookie Campaign

To reach our high net worth demographic, we partnered with OpenFortune to create 30 different custom financial-themed fortune cookies that were placed in upscale Asian restaurants throughout the United States. Read the press release here, and if you’re intrigued enough to read all 30, do so here. There are a ton of good ones not pictured below.

Art Equity Fund Campaign

To launch Yieldstreet’s Art Equity Fund, we created banner and OOH ads that referenced art exhibitions and artistic styles.

Odds and Ends

Some cool things I’ve done for Yieldstreet that aren’t enough to fit into their own whole big campaign tile etc., including a billboard for Yieldstreet’s first ever OOH campaign, a Meadowlands Stadium Jumbotron sign, and some digital signage for the 2022 Masters Tournament as well as Yieldstreet’s LA Super Bowl Party at TAO.