Brooks Running - "Runincarnation"
During my time at Leo Burnett, I was fortunate enough to work on an awesome project dedicated to congratulating ultra marathoner Scott Jurek on running the entire Appalachian Trail in just 46 days. We took the shoes he wore during this epic feat, gave them new life, and thus, "Runincarnation" was (re)born.
ECD: Jon Wyville, Dave Loew
AD: Albert Song
CW: Curt Chapkowski