Aflac

From September 2016 to May of 2018, I was tasked with making the Aflac duck say more than just his catchphrase on social media. He's humble, though, so occasionally he sat the bench to let our other content (that explains what the heck supplemental insurance is) shine.

CHOOSE IT OR LOSE IT

Supplemental insurance is hard enough to understand as is, so when Aflac tasked us with promoting their supplemental hospital insurance for individuals and businesses, we did it in a way that our audience could easily understand: with a reverse game show.

SOCIAL - GRAMMYs

To promote Aflac being an official partner of the GRAMMYs, we got America's favorite spokesduck to strut his stuff across Aflac's social media channels in order to prepare for the role of a lifetime: a GRAMMYs backup backup dancer.

To hype up the duck's audience, we posted these videos throughout the week leading up to the GRAMMYs.

Then, on the night of the show, we reacted to GRAMMYs performances in real time with a series of GIFs. Below are some of the highlights.

Sliding into the #GRAMMYs like:

Ow owwww! My neck! What a performance though, AMIRIGHT!?

Ever see an act so mind-blowing, the rest of your body just kinda... wings it? Asking for a friend...

If you're wondering how I managed to finesse this backup backup dancer gig, let's just say I know a guy... Who knows a guy who thought he saw Bruno once. Pretty cool huh!? #GRAMMYs

SOCIAL - MONTHLY

One of the cardinal rules of copywriting I learned in grad school was to never use puns. Hover over each image to read post copy and see how great my listening skills are.

#TBT to #CameraDay 1989, long before I was a spokesduck, but not before I learned that lasers go with literally everything.

I prefer millet, but that’s just me…

It takes one person to make a difference, but an army to find a cure. Help fight pediatric cancer by using #Duckprints on social media, and for every mention, Aflac will donate $2 – up to $1.5 million – towards fighting childhood cancer.

Open these doors with my mind, I can. My word for it, just take! #Maythe4th

Remember, “mistake” is just shorthand for “learning opportunity.”

When it comes to donating money towards fighting childhood cancer, we make it rain! Learn more about #Duckprints at AflacChildhoodCancer.org

It’s days like Bunsen Burner Day when I really wish I had a lab. Preferably chocolate. And house-trained. #DucksHavePetsToo

Let your determination be the wind beneath your wings.

It takes mere seconds to stop scrolling & start tweeting #Duckprints to help find a cure for childhood cancer!

Spending money on surprise medical costs is just silly. You need it to repeatedly attempt to win rigged carnival games! #GetAflac #27thtimesthecharm

This holiday season, it doesn’t matter whether you give a lot or a little—only that you give.

This summer, I’m making sure no shore trips get beached due to unexpected medical costs! My SPF 2,000,000 sunscreen helps too.

Poetry is a lot like flying: I suck at it. #ITried #LimerickDay

Remember, there is no satisfaction without struggle.

Ever seen Caddyquack? It’s the heartbreaking true story of a lifestyle-protecting spokesduck who can’t sink a putt—even as a literal birdie. #tearjerker

You can never have too many chocolate eggs… Unless you’re me. Right now. #mystomachhurts #HappyEaster

A busted bracket may set you back a few bucks, but a busted tailfeather doesn’t have to. #slamduck

That’s one small step for man… one giant flurry of significantly smaller waddles so birdkind can catch up. #tiredasDUCK #MoonLandingAnniversary

CW: Curt Chapkowski

AD: Ryan Mitchell

ACDs: Slate Donaldson, Jason Liberatore