Lee’s Famous Recipe Chicken

Lee’s isn’t famous for glitz, glam, celebrity spokespeople, or cheap gimmicks. What they ARE famous for, however, is delicious fried chicken whose recipe hasn’t changed and never will. Doubt them, and you may just find that your famous last words are delicious.

TV

Radio

Social

Lee’s partners with local St. Louis comedian and radio host Rafe Williams, A.K.A. the Chicken King, to promote the brand on social. Writing and collaborating with him on everything from Friendsgiving deals to a content series with his faux arch-nemesis, the Sauce Snob (as seen in the spots at the top pf this page), has been really fun.

Conference Video

Lee’s asked us to create a highlight reel showcasing their relationship with Plein Air, so naturally we used some of my favorite movies, shows, and memes to do so. Very arduous, very fun, and a great way to tease our shiny new tagline.