Lee’s Famous Recipe Chicken

Lee’s isn’t famous for glitz, glam, celebrity spokespeople, or cheap gimmicks. What they ARE famous for, however, is delicious fried chicken whose recipe hasn’t changed and never will. Doubt them, and you may just find that eating your words has never been so delicious.

TV

Radio

Conference Video

Lee’s asked us to create a highlight reel showcasing their relationship with Plein Air, so naturally we used some of my favorite movies, shows, and memes to do so. Very arduous, very fun, and a great way to tease our shiny new tagline.