Sher-Wood Hockey Sticks (Student Campaign)

Sher-Wood has a rich history of creating legends by helping hockey's biggest stars assert their dominance on the ice.   





During NHL games, Sher-Wood will sponsor digital pressure sensitive board ads that appear when struck.

Here are some variations:

(This one will be shown only during the playoffs.)



Before the Winter Classic (an annual outdoor NHL game held on New Year's Day), Sher-Wood will sponsor a tent at the event's Fan Fest featuring a playable "manual air hockey game" (with parts made of wood, ice, and very little metal) as a tribute to Sher-Wood's classic roots. 

CW: Curt Chapkowski

AD: Albert Song