Sher-Wood Hockey Sticks (Student Campaign)
Sher-Wood has a rich history of creating legends by helping hockey's biggest stars assert their dominance on the ice.
During NHL games, Sher-Wood will sponsor digital pressure sensitive board ads that appear when struck.
Here are some variations:
Before the Winter Classic (an annual outdoor NHL game held on New Year's Day), Sher-Wood will sponsor a tent at the event's Fan Fest featuring a playable "manual air hockey game" (with parts made of wood, ice, and very little metal) as a tribute to Sher-Wood's classic roots.
CW: Curt Chapkowski
AD: Albert Song