Heinz Ketchup (Student Campaign)
We put ketchup on everything, and without it we'd be condimentally confounded. You could say that Heinz is man's best friend.
WEB BANNERS
Heinz's web presence will continue to highlight the similarities between man's old best friend and man's new best friend.
GUERRILLA/DIGITAL
Heinz will hang missing posters detailing how some poor soul recently lost their best friend in the surrounding neighborhood.
Once the target tears off one of the poster's contact tabs and visits the site listed, they'll have the option to purchase a customized condiment collar along with a "new best friend."
The packaging used to ship the collar and companion will look like it houses man's other best friend, and a prompt on the side of the box will encourage the buyer to share photos of their purchase via Instagram.
CW: Curt Chapkowski
AD: Mo Lockard