Fifth Third Bank

Fifth Third Bank is committed to making banking easier for their customers every single day. That's why they created their faster new mobile app, a product I was tasked with promoting.

 

TXT VS. TXT MOBILE GAME

Fifth Third's faster new mobile app lets you bank as fast as you can text. To drive this point home, we created a competitive mobile game called TXT Vs. TXT, wherein users can face off against their friends or the computer to see whose thumbs (whether made of flesh and bone or ones and zeroes) reign supreme.

(To play, visit www.txtvstxt.com on your smartphone.)

First, users are given the option to face off against a human or computerized opponent.

First, users are given the option to face off against a human or computerized opponent.

Next, the user is presented with a phrase to text as quickly and accurately as possible. As the level number increases from 1-7, so does the difficulty of each phrase. 

Next, the user is presented with a phrase to text as quickly and accurately as possible. As the level number increases from 1-7, so does the difficulty of each phrase. 

Each illustration animates according to the speed of the user's texting abilities. If the user mistypes a letter, they must re-type it before continuing. 

Each illustration animates according to the speed of the user's texting abilities. If the user mistypes a letter, they must re-type it before continuing. 

Once the user finishes typing the sentence correctly, a stat screen appears revealing their performance and any achievements they may have earned.

Once the user finishes typing the sentence correctly, a stat screen appears revealing their performance and any achievements they may have earned.

As you can see from this leaderboard, I'm as good at texting as I am at flying.

As you can see from this leaderboard, I'm as good at texting as I am at flying.

Below are a few of my favorite sentences and their respective animations.

 

 

The FWA enjoyed the game enough to award us with Mobile of the Day honors on 4/10/16.

The FWA enjoyed the game enough to award us with Mobile of the Day honors on 4/10/16.

ECD: Jon Wyville, Dave Loew

ACD: Pablo Jimenez, Zac Spector

CW: Curt Chapkowski